Proactive

Proactive

        Richard M. OlsonPresident and Chief Operating Officer of Toro Company

Proactive is action and result oriented behavior, instead of the one that waits for things to happen and then tries to adjust (react) to them. in organizational behavior and industrial/organizational psychology, proactivity or proactive behavior by individuals refers to anticipatory, change-oriented and self-initiated behavior in situations, particularly in the workplace. Proactive behavior implicates acting in advance of a future situation, rather than just reacting. It means taking control and making things happen rather than just adjusting to a situation or waiting for something to happen.

    The Toro Company, Exmark Manufacturing and Dixon Industries Inc. collectively recalled 62,000 faulty commercial riding mowers. These companies worked directly with their dealers, distributors and customers during the recall campaign to proactively fix or replace the affected units already on the market. Nike is another example of a company that took a proactive stance, responding to criticisms about the labor conditions in the company´s supply chain. Kingfisher, a company that owns the British Chain B&Q, has successfully implemented a proactive stance on waste reduction, chemicals and green issues.

Comment Proactive is important that every company must have the responsibility and the benefits of the company should take aggressive behavior. The reaction in response to the event. For example, a company with a proactive stance to remember the mistakes of our product line, rather than wait for customers to complain and deal with the problem itself as the company that operates the big night of the products by customers directly rather than waiting for. Customers will come forward proactively habitual important for businesses to develop and require businesses to adopt a strategic approach to decision making. A company that looks like this will provide customers with the confidence and assurance of the quality of the products they received.